How Do I Protect My Business or Program Name?

That moment when you land on the perfect program name is hard to beat. It is possible to protect your brainstorm from those people who think imitation is the sincerest form of flattery (and not total thievery!)- even if you don’t have a “big coach” budget. Luckily, protecting your perfect program name is a lot…

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Conquering Content Thieves

Your content is your business’ lifeblood, and luckily there are free, inexpensive, and DIY-friendly ways to protect your hard work from content thieves. Over the last few years, I have seen content thieves pop up in three ways: The content is pirated, posted on a foreign website, and sold at a drastic discount; A would-be…

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Branding Your Business Legally

Branding your business is the most fun- but riskiest- thing you do as a business owner. Check out this video for the highlights of branding your business legally. Once you’re done, check out the posts about protecting your business names, conquering content thieves, and what to watch out for in your web developer’s contract.

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Using Other People’s Content And Images Legally

In our sharing, social media-driven world, it’s easy to forget that content and photos are exclusively owned by the person who created them, and just because they have shared it, does not mean it’s free for the taking. In fact, using other people’s content and images illegally (albeit accidentally or with the best intentions) is…

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