Competitors
Ultimate Legal Guide to Courses
Settle in – this is a long one. It’s the Ultimate Legal Guide to Course Creation! The difference between courses and coaching, and how knowing this can help you decide what to do next. The number one thing that super successful coaches have in common is that they understand their audience so well that they…
Read MoreBuilding a Coaching Certification
Coaching Certifications If you have been following me for a while, you know that I highly encourage new coaches to start with one on one services so they can learn their audience through and through, while being paid relatively higher prices by individual clients. After all, most new coaches don’t have tons of visibility to…
Read MoreFacebook ad basics
Facebook ads have been a game changer for many small business owners I work with, and in my own business. The ability to get in front of targeted audiences, relatively inexpensively, has leveled the playing field in a lot of ways with big brands. As with any “magic bullet,” there are things to know before…
Read MoreFacebook Group Rules
Starting or managing a Facebook group? Starting a Facebook group is a great way to engage with your audience in an informal, fun way. This page will help you keep your audience engaged and feeling safe in your corner of the internet. There are two legal things to remember about your group: As the owner,…
Read MoreVirtual Summit Best Practices
Summit Must Dos Virtual summits are still a viable way to build an audience that gets to know, like, and trust you fast. I am seeing many variations from the traditional 21-speaker (+), released twice a day, prerecorded model. In my own summit last year, I invited about 800 new people onto my list by…
Read MoreGary V.’s Legal Side
Gary V. doesn’t hold back, and for that reason, he is a super successful but also highly polarizing figure in online marketing. In fact, my own JV partner (and the tech genie behind DGLaw) calls herself the anti-Gary V! #workhardernotsmarter Anyway, I was curious whether Gary’s off the cuff style translated to the way he…
Read MoreContracts for Speakers
Collaborating with complementary experts is a tried-and-true way to expand your audience and build your online brand. Collaborations can range from one-time joint webinars, to official affiliate relationships, and all the way up to true business partnerships. Each of these relationships has one thing in common: they should be documented! This post is all about…
Read MoreWhat really happens in a lawsuit
Knowledge is power, so in this post, I am going to put a few myths to rest about the dreaded L-word, lawsuit. You will not hear me talk much about lawsuits because I find prevention much more palatable and inexpensive. But occasionally things go to the next level, and I want my audience to understand…
Read MoreSomeone Is Using A Program Name Similar To Mine!
Finding out that someone is selling a coaching program- or even worse, operating an entire business- with the same name as yours is devastating. How will customers know the difference between your offerings and your competitors if you have the same name? And what should you do about all the time and money you have…
Read MoreMy Program Content Has Been Stolen! What Do I Do?
Your signature program is the heart of your business and the sum of your best work! If you are on this page, you know how terrible it is to see your exact program reposted elsewhere- making money for someone else and diminishing your brand. Let me show you the easy steps to take action immediately,…
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