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Text Privacy Rules
Privacy for Text Opt Ins Texting is the newest way to reach your audience, and the benefits are clear. Texts have high open rates and can feel more natural than email. As with all marketing messages, there are some important rules to follow when it comes to text privacy. 1. Express, Written Consent. You will…
Read MoreUltimate Legal Guide to Courses
Settle in – this is a long one. It’s the Ultimate Legal Guide to Course Creation! The difference between courses and coaching, and how knowing this can help you decide what to do next. The number one thing that super successful coaches have in common is that they understand their audience so well that they…
Read MoreBuilding a Coaching Certification
Coaching Certifications If you have been following me for a while, you know that I highly encourage new coaches to start with one on one services so they can learn their audience through and through, while being paid relatively higher prices by individual clients. After all, most new coaches don’t have tons of visibility to…
Read MoreDone For You Business Model Legal Basics
Legal Basics for Done For You Business Models Lately, high ticket coaching includes a done-for-you element, and those raise different legal issues than standalone coaching. For those of you who offer done-for-you services and no coaching (like VAs and agencies), this is for you, too. What is “Done-For- You?“ Here are some examples: For a…
Read MoreUltimate Legal Guide: Group Coaching
Ultimate Legal Guide: Group Coaching Working with clients one-on-one creates business magic: typically these are higher ticket engagements that let you focus on fewer clients at a time, plus you get intimately familiar with your ideal client and their pains and pleasures. With that knowledge, you can generate content that gets your ideal client thinking,…
Read MoreFacebook ad basics
Facebook ads have been a game changer for many small business owners I work with, and in my own business. The ability to get in front of targeted audiences, relatively inexpensively, has leveled the playing field in a lot of ways with big brands. As with any “magic bullet,” there are things to know before…
Read MoreSeparating Personal and Biz
So you’ve set up your LLC or corporation (or not.. click here to learn if it is time). Now what? The importance of actually separating your business and personal lives is one of the most overlooked conversations in the business world. There are three big reasons to keep these separate (practical, money-saving, and protection) and…
Read MoreDisability Accessible Websites
Personal note: For those who are new to my community, you may not know that I run an in-person elder law practice in Las Vegas… this group is so under-served and I just love my seniors! Anyway, the disability issue is near and dear to me because I see so many struggle to navigate the…
Read MoreSpecial Topics in Health and Wellness
Coaches in the health and wellness industries offer great results to clients who are not served well by DIY approaches or the medical profession’s often medication-oriented/5-minutes-with-the-doctor paradigm. There is no doubt that coaches fill the need, but they need to be careful about how their services are offered. Here are five best practices to consider…
Read MoreRefund Policies
Refund requests can be disappointing and easy to take personally. They can be stressful to fight, too, especially if you are relying on that client’s payment to keep your business flowing. In this post, we’ll go over the best practices to avoid refund requests in the first place, how to defeat them if someone is…
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