Sending Legal Emails

Once the email autoresponder is set up, most of us don’t give it much thought again. But email, which can be the biggest source of exposure and revenue in our online businesses, does carry specific legal requirements. Here are the top three: Your unsubscribe button should work in one click. You can ask for feedback…

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Facebook Group Rules

Starting or managing a Facebook group? Starting a Facebook group is a great way to engage with your audience in an informal, fun way. This page will help you keep your audience engaged and feeling safe in your corner of the internet. There are two legal things to remember about your group: As the owner,…

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Virtual Summit Best Practices

Summit Must Dos Virtual summits are still a viable way to build an audience that gets to know, like, and trust you fast. I am seeing many variations from the traditional 21-speaker (+), released twice a day, prerecorded model. In my own summit last year, I invited about 800 new people onto my list by…

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Affiliate Sales Rules

Affiliate Sales Rules Selling someone else’s products or having someone promote your products for a commission is a common way to increase exposure and sales. Often, the idea is that the person promoting the product or service gives a review of it (or with influencer marketing, is simply seen with the product) that encourages their…

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Business Setup Basics

Starting a new business can seem daunting because there are so many forms to fill out! Agencies to contact! and decisions to be made! Use this handy checklist to determine whether your business is meeting all the local requirements on Day 1. Each state and county (and city) is a little different, but using this…

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Negotiating Your Client Agreement

I coaching industry friend recently asked what to do with two prospective clients, both of whom were trying to make changes to her client agreement. Here’s an inside look at what I advised her: Negotiating is the norm in biz, but….┬áthe types of things your client wants to change or take out of client agreement…

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Spouses and Biz Ownership

Does your spouse own your business? A client of mine was recently trying to purchase half of an existing business from a person who is going through a divorce and this issue came up. If any of these describe your situation, your spouse may own your business (and at the bottom of this post, I’ll…

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Kim K.’s Legal Backside!

Love her or hate her, Kim Kardashian is at the helm of an empire. This week’s post looks at some of the legal steps Kim is taking to keep her brand protected, just like the rest of us mere mortals should be doing- and some of the places she is lacking protection. Cookies Privacy was…

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Gary V.’s Legal Side

Gary V. doesn’t hold back, and for that reason, he is a super successful but also highly polarizing figure in online marketing. In fact, my own JV partner (and the tech genie behind DGLaw) calls herself the anti-Gary V! #workhardernotsmarter Anyway, I was curious whether Gary’s off the cuff style translated to the way he…

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Contracts for Speakers

Collaborating with complementary experts is a tried-and-true way to expand your audience and build your online brand. Collaborations can range from one-time joint webinars, to official affiliate relationships, and all the way up to true business partnerships. Each of these relationships has one thing in common: they should be documented! This post is all about…

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