As Needed
Text Privacy Rules
Privacy for Text Opt Ins Texting is the newest way to reach your audience, and the benefits are clear. Texts have high open rates and can feel more natural than email. As with all marketing messages, there are some important rules to follow when it comes to text privacy. 1. Express, Written Consent. You will…
Read MoreUltimate Legal Guide to Courses
Settle in – this is a long one. It’s the Ultimate Legal Guide to Course Creation! The difference between courses and coaching, and how knowing this can help you decide what to do next. The number one thing that super successful coaches have in common is that they understand their audience so well that they…
Read MoreSending Legal Emails
Once the email autoresponder is set up, most of us don’t give it much thought again. But email, which can be the biggest source of exposure and revenue in our online businesses, does carry specific legal requirements. Here are the top three: Your unsubscribe button should work in one click. You can ask for feedback…
Read MoreVirtual Summit Best Practices
Summit Must Dos Virtual summits are still a viable way to build an audience that gets to know, like, and trust you fast. I am seeing many variations from the traditional 21-speaker (+), released twice a day, prerecorded model. In my own summit last year, I invited about 800 new people onto my list by…
Read MoreAffiliate Sales Rules
Affiliate Sales Rules Selling someone else’s products or having someone promote your products for a commission is a common way to increase exposure and sales. Often, the idea is that the person promoting the product or service gives a review of it (or with influencer marketing, is simply seen with the product) that encourages their…
Read MoreSpouses and Biz Ownership
Does your spouse own your business? A client of mine was recently trying to purchase half of an existing business from a person who is going through a divorce and this issue came up. If any of these describe your situation, your spouse may own your business (and at the bottom of this post, I’ll…
Read MoreMarie Forleo’s Legal “Ease”
Long ago, in the land where I worked for someone else, I almost clicked the “buy now” button so. many. times. for Marie Forleo’s B-School. If you’ve been doing business online for any period of time, you have undoubtedly run into her, too. In the end, I didn’t buy, but for my corporate friends just…
Read MoreKim K.’s Legal Backside!
Love her or hate her, Kim Kardashian is at the helm of an empire. This week’s post looks at some of the legal steps Kim is taking to keep her brand protected, just like the rest of us mere mortals should be doing- and some of the places she is lacking protection. Cookies Privacy was…
Read MoreGary V.’s Legal Side
Gary V. doesn’t hold back, and for that reason, he is a super successful but also highly polarizing figure in online marketing. In fact, my own JV partner (and the tech genie behind DGLaw) calls herself the anti-Gary V! #workhardernotsmarter Anyway, I was curious whether Gary’s off the cuff style translated to the way he…
Read MoreCollecting Past Due Payments
No business owner likes to get the “card declined” email from their payment processor, but it is inevitable. Proof: the largest companies in the world publish their earnings results every quarter, and right below the “Revenue” line is the “uncollected revenue, returns, and chargebacks” figure. They have all the resources in the world, but there…
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